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A job-linked business school for marketing, sales, and business careers.

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About Kraftshala

The company, in brief.

What they do

Kraftshala runs job-linked programs in marketing, sales, and business. It now calls itself Kraftshala School of Business. Practitioners teach its five programs, online and on a campus in Gurugram. Its flagship is the Marketing Launchpad. Kraftshala says that it placed more than 3,300 students in three years, at a 94% placement rate.

What they value

  • Put the placement rate of students before enrolments or company value.
  • Add value to others, and go the extra mile for users.
  • Solve problems, and move with speed.
  • Learn fast and adapt.
  • Have ambition and courage, and be consistent and reliable.
  • Speak with candor and care, and keep a practical optimism.

Where they hire

All 15 Postings are in India. Six name Gurugram, five name Delhi, and one names Delhi or Gurugram. The ten full-time roles name an office and no remote option. Two part-time trainer roles are remote, and three are in or near Gurugram. No Posting mentions visa sponsorship or right to work.

Teams and roles

  • Centre of Excellence: e-commerce and performance marketing managers in Gurugram. They design training, teach students, and lead 8 to 12 part-time experts. The performance role also spends 30% of its time on the Google and Meta ads of Kraftshala.
  • Trainers: five part-time roles, for SEO, e-commerce marketing, performance marketing, B2B sales, and Excel with business analytics.
  • Admissions and growth: a business development associate who counsels and sells to applicants, a channel partnerships role that builds college partnerships, and a B2B marketing manager who finds companies that hire students.
  • Operations: an account management associate for recruiter partners, and a program management senior associate for student groups.
  • Other roles: a talent acquisition associate, an AI product builder, and a strategic initiatives role in the founder's office that works with the CEO.

What they look for

Twelve Postings give a range of years, but say that skill matters more than years. Trainer and Centre of Excellence roles ask for 3 to 8 years. Most other roles ask for 0 to 4 years. Ten Postings ask for strong communication. The seven trainer and Centre of Excellence Postings ask you to explain complex ideas simply to beginners. Marketing roles ask for hands-on work with Google Ads, Meta Ads, Amazon ads, or SEO tools. The AI product builder and the talent acquisition role ask for skill with AI and automation tools. Nine Postings include a technical exercise and a talk with the CEO or leadership about fit with the Kraftshala Kode, its list of values.

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